Data interpretation is indeed fundamental to evaluate past actions and determine future ones.
This analysis covers the choice of data to interpret, evaluation of their reliability, consolidation or, if necessary, segmentation of the data, and, finally, their analysis for SEO purpose.
The analysis carried out in a SEO context aims at exploring or confirming hypotheses.
Aposition uses these analyses to solve operational problems related to SEO:
- What parts of the website are correctly shown to search engines?
- What are the characteristics of the entry points that allow the best transformation of the Net surfer and how are these areas given value within the website from the SEO point of view (semantics, linking, etc.)?